Pen Cap Online Marketing, LLC, is the business name used by myself, Michael Ferrari.
After a successful career working for online marketing agencies and as a freelancer, I decided to put my skills to good use by starting my own online marketing shop. So, I created Pen Cap, a small but fierce online marketing provider helping small- and medium-sized businesses build a profitable online presence.
Michael Ferrari
Owner, Online Marketing & SEO Consultant
Hi, I’m Michael Ferrari, and you’re right: I do have a really awesome last name.
But I’m actually more than just a rockin’ last name. I’m also an online marketer, content writer, former journalist, dog lover, comics nerd, horror fanatic, and many other two-word descriptions too numerous to name here. I live in the Philadelphia suburbs with my wife, son, cat, and two dogs.
I fell in love with SEO and all things digital marketing a few years ago after I found out that it’s fueled by my biggest passion: writing. Because I have a long and varied background working in a variety of creative roles– web editor, journalist, web designer, copywriter, to name a few–creating engaging content is like second nature.
That, and my love for all things digital has made search engine optimization a natural fit!
Content Creation, SEO, SEO Technologies
Is Artificial Intelligence (AI) completely revolutionizing Search Engine Optimization (SEO) and restarting the industry at ground zero? Or is…
Advanced SEO, International SEO, SEO
The internet has no borders, and neither should your website. If you’re looking to tap into the global…
Every business owner knows that having your website show up on the first page of Google (or Bing, or…
In the world of search engine optimization (SEO), having the right tools at your disposal can make all the…