There was a time when all you had to worry about was whether or not foot traffic made it’s way into your store.
Then, you got yourself a website, and it seemed like the only thing you had to worry about was building an e-commerce SEO strategy that would attract the people who could find you.
Then, low and behold! You start getting sales from Canada, and then England, and then Mexico, and then, holy crap, how are you going to scale your SEO strategy into an international SEO strategy?!
That’s how fast it can happen! One day your selling products to your neighbors and the next thing you know you need to find an international SEO consultant who knows their way through the ins and outs of optimizing your site so you’re not only ruling your home turf but also making sure you rank well across boarders as well.
Here’s the thing about international SEO: It can get very tricky, very quickly. You have to worry about translations, you have to worry about duplicate content, you have to make sure search engines are ranking your Chinese content in China and not accidentally serving your Portuguese content to Spain. And if you’re big enough to go international, then you’re probably big enough to have hundreds or thousands of pages of content that all need to be served to the right people in the right way.
International SEO is a lot of work, and there’s a lot that can go wrong if you’re not careful. But don’t worry: We’re here to make sure you don’t screw it up!
After working in the SEO space for over 10 years, we’ve been lucky to work with a number of brands as they’ve evolved their marketing plans into full-blown international SEO strategies. We’ve helped family-owned e-commerce sites and global brands alike navigate the hairy technical issues that can easily kneecap a company’s plan to go international.
As part of Pen Cap’s international SEO services, we help you develop an airtight strategy. Once we get a plan onto paper, we’ll then work together to launch our plan, slowly scaling out your website to properly accommodate our vision and meet your international SEO goals.
• Making sure google understands content
• Ensuring content is served in right languages to right countries
• Making sure site is technically sound and not confusing
• Accounting for other search engines, such as Baidu and Yandex, as well as their specific ranking factors.
Implementing an international SEO strategy can be intimidating–as taking the wold by storm often is. But don’t worry–by working with Pen Cap Online Marketing, you’ll be working with a seasoned SEO consultant who has seen some crazy things in the world and has made it back to share the success stories with you.