The online marketing landscape has become fiercely competitive. That’s why your competitors are showing up all over the search engine results pages and you’re online looking for a reliable SEO consultant.
In any industry, competition brings escalation. SEO is no different.
As competition gets more aggressive, Google and other search engines are getting more advanced and better at understand exactly how to answer the needs of their users.
There was a time when improving search engine rankings was only about keywords, links and…not much else. Those traditional tactics are still a part of SEO, but your online success really hinges on creating great content, brand authority, recognition, and so much more.
In fact, a proper SEO strategy now entails anticipating the needs and intent of your potential customers and displaying that in a way that search engines can easily categorize and index.
In short, SEO and online marketing as a whole is all about experience now. Search engines don’t care what sites have done the most SEO work, they care about which site offers the best experience and delivers the best answers.
Search engines–such as Google and Bing–want to recommend reputable, authoritative sites that searchers can trust.
This concept, too, drives each of Pen Cap’s SEO strategies.
By taking a more holistic approach to search engine optimization, we develop custom strategies for each client depending on their business, their goals, and, most importantly, their audience.
This is why we approach SEO from several different angles, determining what strategies will best serve each client. Whether that includes optimizing an e-commerce site, opening a site to an international audience, or helping drive more local traffic, our approach is custom-made to deliver the most value to your business.
All of our work is data-driven, white-hat, and follows the best practices set forth by Google, Bing, and all other major search engines.
Ready to learn more? Reach out for an introduction!