Pay-Per-Click

Helping Your Business with PPC Advertising

While the basics of pay per click (PPC) advertising are pretty simple, mastering it takes a lot of time, research, and attention to detail. A common mistake new PPC advertisers make is bidding the highest possible amount on the biggest keywords and calling it a day. While this may get you some leads, it can also burn through your budget very quickly.

What’s worse, if you’re not careful you may accidentally waste your ad spend on clicks that have little to do with your business.

If you’re not careful, the “clicks” part of “pay per click” might be for something that has absolutely nothing to do with your business. This could lead to a wasted ad spend and a lot of awkward meetings with your boss and/or CFO.

Let Us Spend the Time You Don’t Have to Monitor Your PPC Account

What does Pen Cap’s PPC service offer small, medium, and enterprise businesses?

Simple: Time. Time to managing employees, time to plan your next sales call, time to talk to your customers. Time to do what you’re meant to be doing.

More specifically, Pen Cap offers you everything you need to launch and run your PPC campaign.

We collect data on your industry and jump in head-first to figure out what’s going to work and what’s not. From there, we help you develop a budget and a strategy that will help you gain visibility and convert searchers into shoppers!

Our PPC services include the following:

  • Auditing existing PPC campaigns to find weaknesses and opportunities
  • Performing keyword research and selection
  • Setting up campaigns and ad groups
  • Managing and optimizing monthly ad spend budgets
  • Setting up conversion tracking
  • Creating and optimizing landing pages
  • Managing all campaigns daily for constant improvement

That last part is really important. A lot of PPC campaigns die on the vine thanks to a “set it and forget it” mentality. This is why Pen Cap takes the time to make sure we monitor your campaign daily, making sure your budget is being spent properly and getting the most clicks for its bucks.

Ready to Make Some More Sales?

Whether you already have a PPC campaign in place or you’re looking to launch one from scratch, we’re here to help you make the most of your ad spend. Give us a call today to learn how we can help you improve sales.