SEO just ain’t what it used to be.

Not long ago, SEO existed in sort of a marketing bubble. It lived as it’s own little thing, in it’s own little world, and you could gain impressive results by just making sure you posted the same keyword on your site over and over again.

Thankfully, those days are over.

SEO now plays a role in the much bigger ecosystem of search marketing. Focusing on SEO is still important, but it’s a piece of a much bigger puzzle. This requires a more holistic, inclusive approach to search marketing, one that covers all the necessary bases when it comes to anticipating and meeting the average searchers needs.

This is the philosophy behind Pen Cap’s online marketing services. By focusing on a more well-rounded approach to search engine optimization (and it’s many disciplines, like local SEO and e-commerce SEO), as well as taking paid search and both on-site and off-site content strategies into account, we’re able to understand your target audience as well as exceed their expectations.

Our services include:


By taking a more holistic approach to search engine optimization, we develop custom strategies for each client depending on their business, their goals, and, most importantly, their audience.


Competition is every bit as fierce in the e-commerce world as it is in the physical world. Let Pen Cap help you create a rock-solid e-commerce SEO strategy custom-built for your specific business.

Technical SEO

Technical SEO is all about getting search engines to read your website and properly understand, which is why it's the focal point of our services.

Local SEO

By taking a data-driven approach to local SEO, our strategies are developed specifically to make sure you are much more visible to potential customers searching for businesses like yours in their area.

International SEO

Ready to take your business abroad? With years of international SEO experience, we know what it takes to take your business worldwide.


Looking to boost your business even further with paid search ads? Pen Cap offers you everything you need to launch and run profitable PPC campaigns.


A proper content strategy can propel your brand and your business to the next level. Working closely with you and your team, we're able to help you plan and launch a custom content strategy.