SEO just ain’t what it used to be.

Not long ago, SEO existed in sort of a marketing bubble. It lived as it’s own little thing, in it’s own little world, and you could gain impressive results by just making sure you posted the same keyword on your site over and over again.

Thankfully, those days are over.

SEO now plays a role in the much bigger ecosystem of search marketing. Focusing on SEO is still important, but it’s a piece of a much bigger puzzle. This requires a more holistic, inclusive approach to search marketing, one that covers all the necessary bases when it comes to anticipating and meeting the average searchers needs.

This is the philosophy behind Pen Cap’s online marketing services. By focusing on a more well-rounded approach to search engine optimization (and it’s many disciplines, like local SEO and e-commerce SEO), as well as taking paid search and both on-site and off-site content strategies into account, we’re able to understand your target audience as well as exceed their expectations.

Our services include: