SEO Tips

The Pen Cap Online Marketing Blog

News and tips and everything else you want to know about online marketing.

A website is a multi-functional tool. On the public-facing side, it needs to attract and inform your…

AI for SEO

Is There Value in Using AI for SEO?

Content Creation, SEO, SEO Technologies

Is Artificial Intelligence (AI) completely revolutionizing Search Engine Optimization (SEO) and restarting the industry at ground zero? Or is…

Multilingual SEO: A Comprehensive Guide

Advanced SEO, International SEO, SEO

The internet has no borders, and neither should your website. If you’re looking to tap into the global…

Every business owner knows that having your website show up on the first page of Google (or Bing, or…

In the world of search engine optimization (SEO), having the right tools at your disposal can make all the…

SEO Writing Tips for Beginners

The Trick to Writing for SEO

Content Creation, Content Marketing, SEO

Writing can be difficult for a lot of people. Even those of us gifted with a passion for wordsmithing…

“Some of the best things in life are free.”

Usually people only say that to help them forget that…

I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they…

For most marketers, email outreach involves prospecting for journalists and thought leaders who might be interested in their content…

There’s nothing wrong with a little friendly competition. But, what if that competition is kicking your butt all…