News and tips and everything else you want to know about online marketing.
Google’s search algorithm is more sophisticated than ever, using AI, user behavior signals, and deep learning to rank…
Advanced SEO, International SEO, SEO
(This article was first posted on Sept. 5, 2023 and updated Nov. 27, 2024)
Welcome to Pen Cap Online…
A website is a multi-functional tool. On the public-facing side, it needs to attract and inform your…
Content Creation, SEO, SEO Technologies
Is Artificial Intelligence (AI) completely revolutionizing Search Engine Optimization (SEO) and restarting the industry at ground zero? Or is…
Every business owner knows that having your website show up on the first page of Google (or Bing, or…
In the world of search engine optimization (SEO), having the right tools at your disposal can make all the…
Content Creation, Content Marketing, SEO
Writing can be difficult for a lot of people. Even those of us gifted with a passion for wordsmithing…
“Some of the best things in life are free.”
Usually people only say that to help them forget that…
SEO, SEO Help
I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they…
Content Marketing
For most marketers, email outreach involves prospecting for journalists and thought leaders who might be interested in their content…