SEO Tips

The Pen Cap Online Marketing Blog

News and tips and everything else you want to know about online marketing.

I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they…

For most marketers, email outreach involves prospecting for journalists and thought leaders who might be interested in their content…

There’s nothing wrong with a little friendly competition. But, what if that competition is kicking your butt all…

Thanks to rapid-fire news feeds, constantly changing user interfaces and shifting promotional policies, social media sites are constantly…

How To Derail Content Creation Without Even Trying

Content Creation, Content Marketing

Let me start by getting personal for a moment: I love content. I love it so much, in fact…

A rising number of people are enabling ad blockers and it’s the end of the free Internet as…