Pen Cap Online Marketing, LLC, is the business name used by myself, Michael Ferrari.
After a successful career working for online marketing agencies and as a freelancer, I decided to put my skills to good use by starting my own online marketing shop. So, I created Pen Cap, a small but fierce online marketing provider helping small- and medium-sized businesses build a profitable online presence.
Owner, Online Marketing & SEO Consultant
Hi, I’m Michael Ferrari, and you’re right: I do have a really awesome last name.
But I’m actually more than just a rockin’ last name. I’m also an online marketer, content writer, former journalist, dog lover, comics nerd, horror fanatic, and many other two-word descriptions too numerous to name here. I live in the Philadelphia suburbs with my wife, son, cat, and two dogs.
I fell in love with SEO and all things digital marketing a few years ago after I found out that it’s fueled by my biggest passion: writing. Because I have a long and varied background working in a variety of creative roles– web editor, journalist, web designer, copywriter, to name a few–creating engaging content is like second nature.
That, and my love for all things digital has made search engine optimization a natural fit!